News
Bedrock Platform Announces Integration with Lumen to Bring Attention-Optimised Media Buying to Curated Advertising
Bedrock Platform is excited to announce its integration with Lumen, enabling advertisers to seamlessly incorporate pre-bid targeting into their curated media buying strategies. This collaboration empowers media buyers to optimise campaigns based on real attention metrics, ensuring greater efficiency and higher impact. With this integration, Bedrock users can now activate Lumen’s segments directly within their curated deals, leveraging modelled insights to make more informed, signal-led bidding decisions.
Introducing Bedrock Platform’s Advisory Board Members
It is with great pleasure that we can announce the completion of Bedrock Platform’s advisory board. We are proud to have their support and for the knowledge, track record and commitment to innovation within the marketing technology space they bring. They will play a major role in shaping our company’s future and ensuring we reach our full potential.
Austin Scott Joins Bedrock Platform as Chief Commercial Officer
We’re very pleased to welcome commercial leader Austin Scott to the team. She joins as chief commercial officer and co-founding partner, a role that will see her develop new and existing revenue streams for Bedrock Platform. She will also play a key part in defining and delivering a future-looking strategy for the company, as well as ensuring that clients are able to realise returns quickly and scale their operations.
Curation and beyond with Bedrock Platform
Our last post outlined an issue that, while not widely discussed, plays a big role in undermining curation as it stands today – disappearing bid requests. Let’s unpack that in a bit more detail. Misaligned strategic priorities In effect, so called ‘zombie deals’ are a result of overzealous filtering of the bidstream by the DSP. When a curated deal impression is distributed to a nominated DSP seat, there are many factors that determine whether it survives the first level of bidstream filtering or ‘shaping’ – and these are not necessarily related to whether the impression passes campaign targeting checks.
The AdTech Curation Landscape
Welcome to the first of two articles where we’ll be discussing the the state of curation in the AdTech industry, why it’s so important, and what we feel can be done to improve it’s efficacy and efficiency for both publishers and media buyers. Proctor & Gamble’s Marc Pritchard kicked off 2017 with an incendiary speech at the IAB Annual Leadership Meeting that, among other things, called out a “crappy media supply chain”; more recently he followed up these sentiments by musing at this year’s ANA Media Conference that “the only currency that matters is sales dollars” – a veiled reference…
Ryan Pestano Joins Bedrock Platform as Chief Product Officer
We are delighted to welcome Ryan Pestano to the Bedrock Platform team. Ryan takes up the newly created post of Chief Product Officer and will be instrumental in developing strategies to ensure we deliver products and services that help customers tackle the challenges of the ever-changing world of programmatic advertising.
James Ryall Joins Bedrock Platform as Chief Operating Officer
We are delighted to announce that James is joining us as COO to oversee operations. James Ryall is a veteran of the Fintech and Adtech lending space having worked across both SME and AdTech Lending. In the first instance, James will oversee the development of our client escrow facility. Bedrock is committed to keeping our customers’ money safe and ensuring we meet all regulatory requirements to operate safely.