Latest Article
PMG Partnership!
We are proud to announce that our partnership with PMG is now LIVE and leveraging our innovative containerized DSP architecture hosted on Index Exchange's Index Cloud! This announcement showcases the combined power & efficiency of PMG's Alli Buyer Cloud buy-side...
Read article »
Latest articles
A bidder pays to open an ad request before it knows if it wants it
I measured what it costs a bidder to open a request it will never bid on: about 7 microseconds of...
One line of a text message tells a seller which ads not to send
A DSP knows which bid requests it won't bid on. Dynamic Traffic Engine is a standardized proposal for informing the...
When a browser identifies itself, most of what it says is no longer true
A user agent string is supposed to say which browser made a request. Most of what it actually contains describes...
