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On one machine, the exchange and the bidder can talk through a file instead of the network.
Running the bidder inside the exchange's cluster allows something that is not an option between two data centers. The exchange and the bidder can sit on the same machine and talk through a file instead of the network, and in...
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An ad request is read in full, though only a few parts decide how to bid
Running the bidder inside the exchange's cluster opens options the internet never allowed. One of them makes saying no to...
Next to the auction, dropping compression saves CPU on both sides
Once bidder runs inside the exchange's cluster, two things bid traffic normally can't go without become optional: encryption and compression....
Same traffic, far fewer connections when the bidder sits next to the auction
Lower latency on the bid path means fewer resources on both sides, the exchange and the bidder. It sounds backwards,...
