Getting the key components in the programmatic ecosystem communicating effectively is a challenge, whether you’re a buyer or a supply or data partner. That’s why we believe a flexible programmatic demand trading platform is more critical than ever. With the digital media supply chain evolving at pace, you need strategic alignment and adaptability from your ad platform.
Decisioning is no longer exclusively done on one side – it’s redistributing to the ‘middle’, where proprietary data increasingly lives. Bedrock Platform exists to support the evolution of AI-driven applications of that data, in order to improve campaign performance.
A secure platform to activate your data and enrich your campaigns.
Prevent data leakage across disparate platforms by ensuring activation occurs under your control.
Composable components add flexibility.
Design deals and media products that mirror the audiences built in media planning.
Seamlessly integrate your data and technology partners.
As bid decisioning shifts in the supply chain, flexible intelligence injection is key.
Our platform evolves and innovates to meet your needs.
True innovation is proven through continuous iteration, refinement, improvement and capacity.
measurable media investments
The programmatic landscape is evolving. Bid enrichment outside monolith DSPs is now scaling at pace given the control it offers and future use cases for the application of AI to optimise campaign performance against inventory type and quality.
Bedrock Platform gives you powerful curation and DSP infrastructure in a single workflow, to innovate, test and refine your approach, on your own terms.
power your business model
You’re seeking an independent solution with enhanced control. Bedrock Platform is the infrastructure you need, powering AI changemakers, curated internet media service layers and data or IP asset monitors. We offer a flexible, innovative approach that breaks free from the constraints of traditional monolith systems, allowing businesses to adapt and thrive in the rapidly evolving digital landscape.
We also offer enterprise development work with data isolation, opening up further customisation based on the technical requirements of your trading models and business goals.
enrich and target with precision
You want your programmatic ads to have a razor-sharp focus on your target audiences. With the right data pipelines for activation and optimisation, you can quickly filter or enrich the bidstream and activate your ad campaigns to reach your desired audiences with incredible precision.
Having a unified interface for your media buying and curation streamlines the workflows and enhances control. It enables data-driven optimisation, reduces errors and allows faster campaign iterations. You can make strategic, data-informed decisions that maximise your campaigns and return on investment (ROI).
Bedrock Platform unifies the power of a traditional DSP with a next-generation approach to programmatic. It elevates the traditional approach with advanced supply configuration and data intelligence that is designed to align your business needs and ad outcomes.
Enjoy bespoke supply configuration and curation capabilities that are tailored to the exact goals of your campaign. Set investment targets and limits. Packages below supply deals are then mapped to your downstream media products and are tracked specifically according to your business needs.
Our team has built and deployed many scaled and battle-hardened programmatic platforms. We foresee and help avoid the pitfalls of adopting a more custom approach to programmatic campaign execution, allowing you to focus solely on activating your own unique value proposition, at scale.
We understand that having multiple customisation options makes it vital to have high-touch communication and excellent project management support. That’s why we assign each and every one of our customers a fully dedicated white-glove service professional.
We deploy and manage your infrastructure requirements, making sure your data is ring-fenced and protected, whichever approach you choose.
Logical Level
Each customer is a logical entity within the same application space.
Service Level
Each customer has their own instance of a component running on a shared infrastructure.
Infrastructure Level
Requires installation of the whole component into a customer isolated environment. The customer will have dedicated resources to run the applications.
Use our intuitive user interface (UI) or bring your own and connect using our application programming interfaces (APIs). Our entire stack uses an API-first architecture for seamless integration and scalability.
boundaries of programmatic advertising
The Bedrock Platform team has a proven track record of building cutting-edge programmatic technology that’s tailored to the needs of disruptive business models. We make the most of our deep expertise in market dynamics and emerging trends, using these skills to consistently craft innovative solutions that set new benchmarks for the industry.
Shane is a highly respected figure in ad tech and most recently spent the better part of a decade as the commercial brain of IPONWEB, signing some of the company’s biggest customers. He was also an early employee at DoubleClick in Europe and worked at Google where he held a variety of initially technical roles and then commercial over the first decade of his career.
An early proponent of curation under its original guise of bid enrichment back in 2015, he is passionate about decentralised quality control within the bidstream and optimising at the point of least resistance, reducing bandwidth and resource wastage, and delivering better campaign results.
Ryan’s highly successful career in the advertising technology sector spans more than 20 years, with previous roles including Vice President (VP) of Product Development at IPONWEB (now part of Criteo) and VP of Product and Operations at Amobee (which was bought by Tremor International and became Nexxen following a rebrand).
James Ryall is a veteran of the Fintech and AdTech lending space having worked across both SME and AdTech Lending. James heads up our core operations at Bedrock and is committed to keeping our customers’ money safe and ensuring we meet all regulatory requirements to operate safely.
Austin brings over 15 years of expertise in driving growth for digital media and SaaS platforms across global markets. With a strong background in both buy- and sell-side technology startups, she excels at accelerating revenue, forging strategic partnerships, and positioning organizations for sustained success.
Previously, Austin led partner sales for Microsoft’s programmatic advertising platform, Monetize, where she played a pivotal role in driving Xandr’s business expansion into CTV. She was also instrumental in shaping the demand partner strategy for Stickyads.tv, a French video ad tech startup specializing in premium publishers, which was successfully acquired by Freewheel a Comcast company.
Have any questions or queries? Reach out using the contact details below.
New House, Suite 10,
67-68 Hatton Garden,
London,
EC1N 8JY,
United Kingdom