BEDROCK
platform
Composable Curation &
Media Trading Infrastructure
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Technology
Great performance starts with strong foundations

Interoperability challenges have long frustrated buyers and their partners, making a flexible programmatic trading platform more critical than ever. In the rapidly evolving digital media supply chain, strategic alignment and adaptability are essential for success.

Informed
Based on your data
Versatile
composable infrastructure
adaptable
Flexible Integrations
scalable
resilient innovation
Rock solid
composable core components

As the digital landscape evolves and aligning your data with high-quality publisher data becomes increasingly complex, ensuring reliability and functionality is more important than ever. The Bedrock Platform empowers you with the confidence to innovate, test, and succeed on your terms.

A feature set designed to
power your business model

You can configure our platform to your business specification or we can discuss enterprise development work with data isolation for further customization based on the technical requirements of your trading models and business goals.

Powerful optimisation
based on your data

As the digital landscape evolves and aligning your data with high-quality publisher data becomes increasingly complex, ensuring reliability and functionality is more important than ever. The Bedrock Platform empowers you with the confidence to innovate, test, and succeed on your terms.

Solutions
Engineered for Growth
Media Buying & Curation in One Interface

As the digital landscape evolves and aligning your data with high-quality publisher data becomes increasingly complex, ensuring reliability and functionality is more important than ever. The Bedrock Platform empowers you with the confidence to innovate, test, and succeed on your terms.

Demand Side Platform

As powerful as a traditional DSP, except with supply configuration and data intelligence that are relevant to your business.

Supply Side Smarts

Innovate within the entirety of your supply chain with bespoke supply configuration and curation capability by leveraging our exchange component.

Low Engineering Risk

Our team has built and deployed many scaled and battle-hardened programmatic platforms – we foresee and help avoid the pitfalls of adopting a white-label approach, allowing you to focus solely on activating your own unique value proposition at scale.

Dedicated Support

We understand going the custom build route needs high touch communication and project management. That’s why we assign each and every one of our customers a fully dedicated white glove service professional.

Dedicated Infrastructure

We deploy and manage your infrastructure requirements, ensuring your data is ring-fenced and protected.

Logical Level

Each customer is a logical entity within the same application space.

Service Level

Each customer has their own instance of a component running on a shared infrastructure.

Infrastructure Level

Requires installation of the whole component into customer isolated environment. The customer will have dedicated resources to run the applications.

Extensible APIs

Use our intuitive UI or bring your own and connect using our APIs.

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Our team is pushing the
boundaries of programmatic

The Bedrock Platform team brings a proven track record of building cutting-edge programmatic technology tailored for disruptive business models. Leveraging our deep expertise in market dynamics and emerging trends, we consistently craft innovative solutions that set new benchmarks for the industry.

Shane Shevlin
Chief Executive Officer

Shane is a highly respected figure in ad tech and most recently spent the better part of a decade as the commercial brain of IPONWEB, signing some of the company’s biggest customers. He was also an early employee at DoubleClick in Europe and worked at Google where he held a variety of initially technical roles and then commercial over the first decade of his career.

Ryan Pestano
Chief Product Officer

Ryan’s highly successful career in the advertising technology sector spans more than 20 years, with previous roles including Vice President (VP) of Product Development at IPONWEB (now part of Criteo) and VP of Product and Operations at Amobee (which was bought by Tremor International and became Nexxen following a rebrand).

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James Ryall
Chief Operating Officer

James Ryall is a veteran of the Fintech and Adtech lending space having worked across both SME and AdTech Lending. In the first instance, James will oversee the development of our client escrow facility. Bedrock is committed to keeping our customers’ money safe and ensuring we meet all regulatory requirements to operate safely.

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Austin Scott
Chief Commercial Officer

Austin brings over 15 years of expertise in driving growth for digital media and SaaS platforms across global markets. With a strong background in both buy- and sell-side technology startups, she excels at accelerating revenue, forging strategic partnerships, and positioning organizations for sustained success.



Previously, Austin led partner sales for Microsoft’s programmatic advertising platform, Monetize, where she played a pivotal role in driving Xandr’s business expansion into CTV. She was also instrumental in shaping the demand partner strategy for Stickyads.tv, a French video ad tech startup specializing in premium publishers, which was successfully acquired by Freewheel a Comcast company.

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Get in touch
Contact Sales

Have any questions or queries? Reach out using the contact details below.

Address

New House, Suite 10,
67-68 Hatton Garden,
London,
EC1N 8JY,
United Kingdom

Email

info@bedrockplatform.com