Bedrock Platform

Composable Media Curation and Trading Infrastructure

Discover Bedrock Platform
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Platform

Great performance starts
with strong foundations

We fundamentally believe that with the increasing number of interoperability challenges facing ad networks, advertisers and their agency partners, a flexible programmatic trading platform is essential. Roadmap control and versatility will be key as the digital media supply chain continues to evolve.

Informed
Based on your data
Versatile
Roadmap control
Adaptable
Flexible integrations
Scalable
Future-proof development
Learn more about the technology
Informed
Based on your data
Versatile
Roadmap control
Adaptable
Flexible integrations
Scalable
Future-proof development
Learn more about technology
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Technology

Rock solid
core components

As browser standards evolve, and matching your data successfully against quality publisher data becomes more challenging, peace of mind on reliability and functionality is essential while you test and burn through new approaches. Bedrock Platform offers that peace of mind.

A featureset designed to power your business model

We mould our whitelabel platform to your specific needs, based on the technical requirements of your trading models and business goals.

Powerful optimisation based on your data

Dedicated infrastructure ensures that our systems are optimizing campaign performance based not on shared data (as frequently occurs in traditional DSPs) but rather the data you know is more relevant to your business goals.

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Features

Engineered for growth

Demand Side Platform
As powerful as a traditional DSP, except with supply configuration and data intelligence that are relevant to your business.
Supply Side Smarts
Innovate within the entirety of your supply chain with bespoke supply configuration and curation capability by leveraging our exchange component.
Dedicated Infrastructure
We deploy and manage your infrastructure requirements, ensuring your data is ring-fenced and protected.
Extensible APIs
Use our intuitive UI or bring your own and connect using our APIs.
Speed To Market
Because our core components comprise the bedrock of your stack, we can focus together on ensuring your competitive advantage is brought forward quickly through proprietary data, algorithm tweaking and bespoke supply, with peace of mind on reliability and elegant scaling.
Low Engineering Risk
Our team has built and deployed many scaled and battle-hardened programmatic platforms - we foresee and help avoid the pitfalls of adopting a white-label approach, allowing you to focus solely on activating your own unique value proposition at scale.
Dedicated Support
We understand going the custom build route needs high touch communication and project management. That’s why we assign each and every one of our customers a fully dedicated white glove service professional.
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About

Pushing the boundaries
of programmatic

The Bedrock team has a pedigree in building programmatic technology for disruptive business models. With a deep understanding of market dynamics and emerging trends, we consistently deliver innovative solutions that redefine industry standards. 

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Shane Shevlin

CEO

Shane is a highly respected figure in ad tech and most recently spent the better part of a decade as the commercial brain of IPONWEB, signing some of the company’s biggest customers. He was also an early employee at DoubleClick in Europe and worked at Google where he held a variety of initially technical roles and then commercial over the first decade of his career.
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Ryan Pestano

CPO

Ryan’s highly successful career in the advertising technology sector spans more than 20 years, with previous roles including Vice President (VP) of Product Development at IPONWEB (now part of Criteo) and VP of Product and Operations at Amobee (which was bought by Tremor International and became Nexxen following a rebrand).
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Kevin Flood

Chairman of the Board

Kevin is General Partner at First Party Capital and has played a key role in securing Bedrock’s seed funding. He also has a wealth of experience in Adtech, having founded and been CEO at leading programmatic native platform PowerLinks.
Bedrock is assembling some of the industry's brightest minds for our advisory board to help shape the future direction of the business. An announcement on that board is coming in the next few weeks.
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Get in touch

Contact sales

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    Have a question or inquiry?

    New House, 67-68 Hatton Garden, Suite 10,
    London, EC1N 8JY

    [email protected]