Bedrock Platform

Composable Media Curation and Trading Infrastructure

Discover Bedrock Platform
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Technology

The future is bright, and it’s built on a solid foundation - your foundation.

Interoperability challenges have long frustrated buyers and their partners, making a flexible programmatic trading platform more critical than ever. In the rapidly evolving digital media supply chain, strategic alignment and adaptability are essential for success.

Informed
Based on your data
Versatile
Composable Infrastructure
Adaptable
Flexible integrations
Scalable
Resilient Innovation
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Informed
Based on your data
Versatile
Roadmap control
Adaptable
Flexible integrations
Scalable
Future-proof development
Learn more about technology
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Composable

Rock solid
core components

As the digital landscape evolves and aligning your data with high-quality publisher data becomes increasingly complex, ensuring reliability and functionality is more important than ever. The Bedrock Platform empowers you with the confidence to innovate, test, and succeed on your terms.

A featureset designed to power your business model

You can configure our platform to your business specification or we can discuss enterprise development work with data isolation for further customization based on the technical requirements of your trading models and business goals.

Powerful optimisation based on your data

Dedicated infrastructure ensures that our systems are optimizing campaign performance based not on shared data (as frequently occurs in traditional DSPs) but rather the data you know is more relevant to your business goals.

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Solutions

Engineered for growth

Media Buying & Curation in One Interface
Buy-side alignment ensures curated inventory directly matches advertiser goals, reducing complexity and improving the precision and tracking of media investments.
Demand Side Platform
As powerful as a traditional DSP, except with supply configuration and data intelligence that are relevant to your business.
Supply Side Smarts
Innovate within the entirety of your supply chain with bespoke supply configuration and curation capability by leveraging our exchange component.
Low Engineering Risk
Our team has built and deployed many scaled and battle-hardened programmatic platforms - we foresee and help avoid the pitfalls of adopting a white-label approach, allowing you to focus solely on activating your own unique value proposition at scale.
Dedicated Support
We understand going the custom build route needs high touch communication and project management. That’s why we assign each and every one of our customers a fully dedicated white glove service professional.
Dedicated Infrastructure
We deploy and manage your infrastructure requirements, ensuring your data is ring-fenced and protected.

Logical Level
Each customer is a logical entity within the same application space.

Service Level
Each customer has their own instance of a component running on a shared infrastructure.

Infrastructure Level
Requires installation of the whole component into customer isolated environment. The customer will have dedicated resources to run the applications.
Extensible APIs
Use our intuitive UI or bring your own and connect using our APIs.
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About

Pushing the boundaries
of programmatic

The Bedrock team brings a proven track record of building cutting-edge programmatic technology tailored for disruptive business models. Leveraging our deep expertise in market dynamics and emerging trends, we consistently craft innovative solutions that set new benchmarks for the industry.

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Shane Shevlin

Chief Executive Officer

Shane is a highly respected figure in ad tech and most recently spent the better part of a decade as the commercial brain of IPONWEB, signing some of the company’s biggest customers. He was also an early employee at DoubleClick in Europe and worked at Google where he held a variety of initially technical roles and then commercial over the first decade of his career.
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Ryan Pestano

Chief Product Officer

Ryan’s highly successful career in the advertising technology sector spans more than 20 years, with previous roles including Vice President (VP) of Product Development at IPONWEB (now part of Criteo) and VP of Product and Operations at Amobee (which was bought by Tremor International and became Nexxen following a rebrand).

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James Ryall

Chief Operating Officer

James Ryall is a veteran of the Fintech and Adtech lending space having worked across both SME and AdTech Lending. In the first instance, James will oversee the development of our client escrow facility. Bedrock is committed to keeping our customers’ money safe and ensuring we meet all regulatory requirements to operate safely.

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Austin Scott

Chief Commercial Officer

Austin brings over 15 years of expertise in driving growth for digital media and SaaS platforms across global markets. With a strong background in both buy- and sell-side technology startups, she excels at accelerating revenue, forging strategic partnerships, and positioning organizations for sustained success.

Previously, Austin led partner sales for Microsoft’s programmatic advertising platform, Monetize, where she played a pivotal role in driving Xandr’s business expansion into CTV. She was also instrumental in shaping the demand partner strategy for Stickyads.tv, a French video ad tech startup specializing in premium publishers, which was successfully acquired by Freewheel a Comcast company.

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Get in touch

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    New House, 67-68 Hatton Garden, Suite 10,
    London, EC1N 8JY

    [email protected]