Austin Scott joins Bedrock Platform as Chief Commercial Officer

We’re very pleased to welcome commercial leader Austin Scott to the team. She joins as chief commercial officer and co-founding partner, a role that will see her develop new and existing revenue streams for Bedrock Platform. She will also play a key part in defining and delivering a future-looking strategy for the company, as well as ensuring that clients are able to realise returns quickly and scale their operations.

Austin has over 15 years of experience and a proven track record for delivering growth and development for digital media and software-as-a-service (SaaS) platforms in the US and international markets. With expertise in buy and sell-side operations, she drives revenue growth, fosters strategic partnerships, and leverages emerging trends to position organisations for long-term success.

Austin joins Bedrock Platform from Microsoft, where she was director of partner sales for the programmatic advertising platform Monetize, following Microsoft’s acquisition of Xandr, AT&T’s trading platform. At Xandr, she headed up video market development across EMEA, driving significant growth and partnerships for the region. Prior to that Austin played a pivotal role in shaping the success and demand partner strategy at video ad start up Stickyads.tv; the company was acquired by Comcast, a move which saw her take on the role of senior director at Comcast’s video ad server company, Freewheel, where she advanced automated demand partner revenue.

Commenting on the appointment CEO Shane Shevlin says:

“Austin’s appointment is a huge win for our business – and that of our clients. Throughout her career she has demonstrated she has the attributes to move the needle, both in terms of top line growth and long-term success. We look forward to drawing on her wealth of experience, gained through working with an impressive range of AdTech companies – all of which thrived because of her passion and expertise.”

Scott says:

“Joining Bedrock is a natural fit for my passion and expertise in scaling innovative digital ad solutions. The company’s commitment to redefining how industries operate through scalable infrastructure with a focus on aligning and collaborating within the digital ecosystem resonates deeply. As well as the technology it’s about working with a sharp, value driven team that shares a vision for meaningful, measurable business impacts as consumer habits, publisher strategies, advertiser innovation and marketplace curation evolve.”