A key role in this is played by the programmatic specialist Bedrock. The company provides the first demand-side platform (DSP) that runs its bidder directly within the Index Exchange infrastructure. This means that the decisions of the external system are shifted to the Exchange.
For Bedrock, this has a direct impact on reach and scalability, the official announcement continues. Since the bidder is no longer limited by traditional QPS (requests per second) limits or traffic shaping (interventions to optimize data flow), it can access a larger share of the available inventory.
