Some of the Bedrock team are in Miami for our first Possible event — including our newest team member, James McWilliams. We’re there to talk about our partnership with Index Exchange, and what it means for the future of programmatic.
A quick recap
We recently launched the first containerized DSP on Index Exchange’s Cloud infrastructure. In plain terms: we’ve moved our bidder closer to the impression.
What does that mean?
It means faster, more precise decisioning with direct access to high-fidelity, deal-based traffic, removing the bid throttling constraints that cause opportunity loss in traditional setups.
For advertisers, that translates to higher win rates, more consistent delivery, lower costs, and better-value CPMs.
Want to talk?
If you’re at Possible, come find us. We’d love to walk you through what we’ve built with Index, or just trade notes on where programmatic is headed.
Not at the conference?
We’re easy to reach — get in touch and we’ll set up a call.
