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Matching people by meaning does not say who you may advertise to
A sportsbook asks for the people most likely to bet on football. The closest match anywhere in the data lives in a state where the company holds no licence. The model was right and the answer is worthless. The last...
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What it costs to embed ten million pages
Embedding ten million pages costs ten dollars with a small model and about two hundred with a bigger one, on...
What it costs to turn one page of text into a vector
Targeting via embedding carries a vector inside the bid request's segment object, and IAB Tech Lab is standardising a field...
TLS 1.2 connects in two round trips. TLS 1.3 in one.
Recently I measured HTTP/3, the newest version of the web's core protocol, against HTTP/2. There is an older lever on...



