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The Real Cost of Embeddings isn’t Compute
A real bid request is about 2,000 bytes. The audience vector that embedding-based targeting would put inside it is 16,000 if not used properly. The vector alone outweighs everything else in the request, several times over. Embeddings let you target...
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Latest articles
Innovators Unscripted: Bedrock and Index Exchange discuss the world’s first containerized DSP
On the back of debuting the world’s first containerized DSP, Andrew Casale and Shane Shevlin sat down with Adweek’s Kendra...
Closing the agentic loop: Creative Agent levels the creative playing field
Creative Agent enables agencies and brands to transform a single set of assets into high-performing creatives, rendered to any format...
Press Release: Bedrock and Advertible Close the Agentic Loop from Decisioning to Creative
Bedrock has partnered with Advertible, a creative infrastructure company, to create a closed agentic ad loop from decisioning to impression.