Latest Article
AAMP 3.0 OpenProposal: how an ad seller’s offer looks to a buying agent
IAB Tech Lab recently published the AAMP 3.0 draft, and it is the first version that defines a new specification: OpenProposal. All previous agentic releases were reference implementations of buyer and seller agents. This one is different, it writes the...
Read article »
Latest articles
A private marketplace deal adds around 150 bytes to a bid request
Most inventory trades through deals now, and the reasons given are commercial: price, access, guarantees. But what does a deal...
Checking who already saw the ad, without storing who did
Half the questions in adtech are one question: is this in the list? The list is usually too big to...
PMG Partnership!
We are proud to announce that our partnership with PMG is now LIVE and leveraging our innovative containerized DSP architecture...