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A bidder pays to open an ad request before it knows if it wants it
I measured what it costs a bidder to open a request it will never bid on: about 7 microseconds of CPU and 13 kilobytes of memory, spent before anything looks at whether it's wanted.Dynamic Traffic Engine, donated to IAB Tech...
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One line of a text message tells a seller which ads not to send
A DSP knows which bid requests it won't bid on. Dynamic Traffic Engine is a standardized proposal for informing the...
When a browser identifies itself, most of what it says is no longer true
A user agent string is supposed to say which browser made a request. Most of what it actually contains describes...
An IP address is almost always there, and that still doesn’t make it trustworthy
Device ID can go missing, and so can a cookie. An IP address almost never does, which doesn't make it...