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Next to the auction, dropping compression saves CPU on both sides
Once bidder runs inside the exchange's cluster, two things bid traffic normally can't go without become optional: encryption and compression. Encryption costs almost nothing once a connection is open. Compression is the expensive one, and both sides pay for it....
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Latest articles
Checking who already saw the ad, without storing who did
Half the questions in adtech are one question: is this in the list? The list is usually too big to...
An IP address is almost always there, and that still doesn’t make it trustworthy
Device ID can go missing, and so can a cookie. An IP address almost never does, which doesn't make it...
Containerization: An established technology with evolving programmatic applications
Containerization is the packaging together of an application’s code, and all the files and libraries it needs to run, into...