An IP address is almost always there, and that still doesn’t make it trustworthy

Device ID can go missing, and so can a cookie. An IP address almost never does, which doesn't make it any more stable. An IP address is a routing address: a network location for delivering a packet, not an identity....

Insights, Updates1 Sep 2026Damian Naglak

3 min read

Read article »

An IP address is almost always there, and that still doesn't make it trustworthy

UpdatesDamian Naglak
3 min read
A seller agent now verifies what tier a buyer claims
It's the middle of summer and IAB Tech Lab is shipping. AAMP 2.3 has no new deal types. It's plumbing:...
4 Aug 2026Read more »
Insights, UpdatesDamian Naglak
3 min read
What it costs to embed ten million pages
Embedding ten million pages costs ten dollars with a small model and about two hundred with a bigger one, on...
3 Aug 2026Read more »
Insights, UpdatesDamian Naglak
3 min read
What it costs to turn one page of text into a vector
Targeting via embedding carries a vector inside the bid request's segment object, and IAB Tech Lab is standardising a field...
31 Jul 2026Read more »