Same traffic, far fewer connections when the bidder sits next to the auction

Lower latency on the bid path means fewer resources on both sides, the exchange and the bidder. It sounds backwards, since going faster usually costs more. For HTTP/1.1 it follows from a simple rule called Little's law. Little's law says...

Insights, Updates6 Oct 2026Damian Naglak

3 min read

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Same traffic, far fewer connections when the bidder sits next to the auction

UpdatesDamian Naglak
3 min read
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