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One line of a text message tells a seller which ads not to send
A DSP knows which bid requests it won't bid on. Dynamic Traffic Engine is a standardized proposal for informing the seller of that before it sends them, donated to IAB Tech Lab by Amazon Ads in April.Sellers already shape traffic...
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Latest articles
The same Device ID goes by eight different names depending on the platform
To count the same person twice, for a frequency cap or a retarget, you need one identifier that holds still...
The same ad reaches you again because the ID counting it keeps disappearing
You get the same ad ten times in one evening. That campaign almost certainly had a frequency cap set well...
Matching people by meaning does not say who you may advertise to
A sportsbook asks for the people most likely to bet on football. The closest match anywhere in the data lives...
