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An ad request is read in full, though only a few parts decide how to bid
Running the bidder inside the exchange's cluster opens options the internet never allowed. One of them makes saying no to a bid request almost free, and a bidder says no to most requests it gets. Over the internet, bid requests...
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Latest articles
AAMP 3.0 OpenProposal: how an ad seller’s offer looks to a buying agent
IAB Tech Lab recently published the AAMP 3.0 draft, and it is the first version that defines a new specification:...
A private marketplace deal adds around 150 bytes to a bid request
Most inventory trades through deals now, and the reasons given are commercial: price, access, guarantees. But what does a deal...
Checking who already saw the ad, without storing who did
Half the questions in adtech are one question: is this in the list? The list is usually too big to...
