HTTP/3 is a real answer to the packet loss of the open internet

HTTP/3 is supposed to handle lost packets better than HTTP/2. I set up two machines far apart, sent real bid traffic between them, and added packet loss to measure the difference. How big that gap gets is set entirely by...

Insights, Updates24 Jul 2026Damian Naglak

3 min read

Read article »

Insights, UpdatesDamian Naglak
3 min read
The Real Cost of Embeddings isn’t Compute
A real bid request is about 2,000 bytes. The audience vector that embedding-based targeting would put inside it is 16,000...
2 Jul 2026Read more »
UpdatesTyrone Stewart
5 min read
Innovators Unscripted: Bedrock and Index Exchange discuss the world’s first containerized DSP
On the back of debuting the world’s first containerized DSP, Andrew Casale and Shane Shevlin sat down with Adweek’s Kendra...
17 Jun 2026Read more »
UpdatesTyrone Stewart
3 min read
Closing the agentic loop: Creative Agent levels the creative playing field
Creative Agent enables agencies and brands to transform a single set of assets into high-performing creatives, rendered to any format...
10 Jun 2026Read more »