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One line of a text message tells a seller which ads not to send
A DSP knows which bid requests it won't bid on. Dynamic Traffic Engine is a standardized proposal for informing the seller of that before it sends them, donated to IAB Tech Lab by Amazon Ads in April.Sellers already shape traffic...
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Latest articles
A seller agent now verifies what tier a buyer claims
It's the middle of summer and IAB Tech Lab is shipping. AAMP 2.3 has no new deal types. It's plumbing:...
What it costs to embed ten million pages
Embedding ten million pages costs ten dollars with a small model and about two hundred with a bigger one, on...
What it costs to turn one page of text into a vector
Targeting via embedding carries a vector inside the bid request's segment object, and IAB Tech Lab is standardising a field...