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PMG Partnership!
We are proud to announce that our partnership with PMG is now LIVE and leveraging our innovative containerized DSP architecture hosted on Index Exchange's Index Cloud! This announcement showcases the combined power & efficiency of PMG's Alli Buyer Cloud buy-side...
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The same Device ID goes by eight different names depending on the platform
To count the same person twice, for a frequency cap or a retarget, you need one identifier that holds still...
The same ad reaches you again because the ID counting it keeps disappearing
You get the same ad ten times in one evening. That campaign almost certainly had a frequency cap set well...
Matching people by meaning does not say who you may advertise to
A sportsbook asks for the people most likely to bet on football. The closest match anywhere in the data lives...