We are delighted to announce that Michał Nieć is joining the Bedrock advisory board.
Over the past year, we have worked closely with Michał and the team at Appliscale, who have helped us deliver on our roadmap with real success. That partnership made the decision an easy one. Bringing Michał onto the board formalizes a relationship that has already proven its value.
Michał brings more than 15 years of experience in the adtech world. He played a key role in building out Yahoo’s DSP and has worked with some of the largest brands in the world. Today, he runs a consultancy of around 100 people, where he continues to ship complex technical products and advise companies on getting real world AI into production.
What we value most is the combination he offers. Deep technical judgement paired with a clear sense of strategy around agentic and where the market is heading. As we scale, having that perspective readily available will help us shape our thinking and move faster on what matters.
We are excited to have Michał on board and look forward to the work ahead.
Welcome, Michał!




