Curation in the Age of AI, already happening at Bedrock
After listening to Olga Zharuk and Hillary Slattery during the IAB Summit session on Curation in the Age of AI, I wanted to see what it actually looks like in practice.
Imagine describing your campaign goal in plain language and having AI turn it into a curated and activated media package within seconds.
In this example, I wanted to reach AdTech professionals in London across premium CTV inventory.
Traditionally, that means setting up campaigns in the DSP, repeating the same steps on the SSP, generating deal IDs manually, and hoping nothing gets lost along the way.
With Bedrock MCP, I can now describe that goal in ChatGPT, answer a few short questions, and watch the system:
- Create a deal in SSP with premium publishers selection, geo and device targeting.
- Generate a curated deal ID ready for the DSP.
- Build the full campaign setup with flight dates, budget, and line item, in a single workflow.
- All of it happens in minutes, within a single environment, with far less room for error.
This is how we see curation evolving: from a manual process into an intelligent, intent-driven workflow that connects supply and demand seamlessly.
Author: Damian Naglak
