It is with great pleasure that we can announce the completion of Bedrock Platform’s advisory board. We are proud to have their support and for the knowledge, track record and commitment to innovation within the marketing technology space they bring. They will play a major role in shaping our company’s future and ensuring we reach our full potential.
Nicole Pruess
Nicole has been at the forefront of digital advertising technology for more than 25 years, with experience that spans high-profile global corporations and fast-growth start-ups. Starting her career working on publisher solutions at companies including MTV and Google, Nicole then turned her attention to brand safety, privacy and data solutions, firstly at Criteo and then with The Trade Desk.
She is widely recognised in the industry for being able to communicate complex issues clearly and simply.
Brian Fitzpatrick
With over 25 years of experience, Brian has been a pioneer in digital media innovation, contributing across agency, publisher and technology operations for WPP, Bertlesman and AOL. He was part of the founding team behind WPP’s first agency trading desk, The Media Innovation Group, and introduced the first programmatic video platform, Adapt.tv, in Europe. Brian also played a role in the development of programmatic advertising.
Over the past eight years, Brian has served as chairman, board member and investor for some of the UK’s most innovative startups, all of which are shaping the future of technology and media.
Diarmuid Gill
Diarmuid Gill is the current CTO of Criteo, based in Paris. He has been a hands-on software engineering leader with a proven track record in international and domestic software development with in-depth knowledge of Agile Development. Specializing in producing highly scalable, highly available AI powered advertising technologies with the ability to align activities with business objectives.
Scott Neville
A strategic marketing and technology executive, Scott has been innovating and driving growth in the digital space for more than 25 years, with 12 of these spent at IPONWEB and BidSwitch. He has a reputation for big picture vision reinforced with the marketing, product and operational know-how to plan, manage and execute at the coalface; helping startups establish themselves and scale is a core focus.
Erich Wasserman
Erich is a serial entrepreneur and an investor in adtech and cryptocurrency networks. This has seen him cofound demand side platform (DSP) MediaMath, where he was head of sales, and cofound two private digital asset investment funds plus a VC-backed decentralised finance protocol for complex project finance,
Erich also served as commercial advisor and board member at Paris-based Scibids AI, which was acquired by DoubleVerify in 2023.
