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A private marketplace deal adds around 150 bytes to a bid request
Most inventory trades through deals now, and the reasons given are commercial: price, access, guarantees. But what does a deal add to the anatomy of a bid request? One object on the impression, around 150 bytes.A deal travels inside the...
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Matching people by meaning does not say who you may advertise to
A sportsbook asks for the people most likely to bet on football. The closest match anywhere in the data lives...
Finding the closest audience without comparing them all
Embedding targeting is usually explained as comparing two vectors. The step before that, picking which vectors to compare against at...
A segment check costs the same at any size. Finding the closest audience does not.
Segment targeting asks one question: is this user in list 12345. Embedding targeting asks which of my audiences this user...
