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To an embedding model, "adults aged 25 to 34" and "adults aged 35 to 44" are the same audience. Across nine models the two brackets score 0.93 to 0.98 out of 1.0. The number that defines the segment barely registers....
Shane is a highly respected figure in ad tech and most recently spent the better part of a decade as the commercial brain of IPONWEB, signing some of the company’s biggest customers. He was also an early employee at DoubleClick in Europe and worked at Google where he held a variety of initially technical roles and then commercial over the first decade of his career.
An early proponent of curation under its original guise of bid enrichment back in 2015, he is passionate about decentralised quality control within the bidstream and optimising at the point of least resistance, reducing bandwidth and resource wastage, and delivering better campaign results.
Connect with Shane on LinkedIn.
Ryan’s highly successful career in the advertising technology sector spans more than 20 years, with previous roles including Vice President (VP) of Product Development at IPONWEB (now part of Criteo) and VP of Product and Operations at Amobee (which was bought by Tremor International and became Nexxen following a rebrand).
Connect with Ryan on LinkedIn.
James Ryall is a veteran of the Fintech and AdTech lending space having worked across both SME and AdTech Lending. James heads up our core operations at Bedrock and is committed to keeping our customers’ money safe and ensuring we meet all regulatory requirements to operate safely.
Connect with James on LinkedIn.
Austin brings over 15 years of expertise in driving growth for digital media and SaaS platforms across global markets. With a strong background in both buy- and sell-side technology startups, she excels at accelerating revenue, forging strategic partnerships, and positioning organizations for sustained success.
Previously, Austin led partner sales for Microsoft’s programmatic advertising platform, Monetize, where she played a pivotal role in driving Xandr’s business expansion into CTV. She was also instrumental in shaping the demand partner strategy for Stickyads.tv, a French video ad tech startup specializing in premium publishers, which was successfully acquired by Freewheel a Comcast company.
Connect with Austin on LinkedIn.
