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A bidder pays to open an ad request before it knows if it wants it

I measured what it costs a bidder to open a request it will never bid on: about 7 microseconds of CPU and 13 kilobytes of memory, spent before anything looks at whether it's wanted.Dynamic Traffic Engine, donated to IAB Tech...

Updates10 Sep 2026Damian Naglak
2 min read
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A bidder pays to open an ad request before it knows if it wants it

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