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A bidder pays to open an ad request before it knows if it wants it
I measured what it costs a bidder to open a request it will never bid on: about 7 microseconds of CPU and 13 kilobytes of memory, spent before anything looks at whether it's wanted.Dynamic Traffic Engine, donated to IAB Tech...
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Finding the closest audience without comparing them all
Embedding targeting is usually explained as comparing two vectors. The step before that, picking which vectors to compare against at...
A segment check costs the same at any size. Finding the closest audience does not.
Segment targeting asks one question: is this user in list 12345. Embedding targeting asks which of my audiences this user...
To turn text into a vector, a model compares every word with every other word
A page turns into a vector in 20 milliseconds. Eighteen times more text took 32 times longer, and asking the...