What is Bedrock Platform?
Bedrock Platform is a programmatic advertising platform that transforms how brands and agencies buy digital media. Instead of manually managing hundreds of deals across multiple SSPs, Bedrock provides a unified workspace where you can source inventory, curate audiences, and activate campaigns — all in one place.
What Makes Bedrock Different?
The Three-Step Workflow: Sources → Streams → Campaigns
Most DSPs combine everything into a single campaign interface. Bedrock separates the workflow into three distinct steps, each designed for a different role:
- Sources — source and manage deals from publishers and SSPs
- Streams — package deals into Audience Streams with data, targeting, and pricing
- Campaigns — run campaigns and line items against your curated streams
This separation means you build your inventory and audience strategy once, then reuse it across campaigns. No rebuilding targeting from scratch every month.
Audience Streams
Bedrock’s core innovation is the Audience Stream — a curated, enriched bundle of inventory that represents a real audience, not just a collection of deals. Streams combine sources from multiple SSPs, layer on audience and contextual data, add geographic and device targeting, and package everything with transparent pricing.
Streams are persistent, reusable, and cross-vendor. A “Premium CTV Sports US” stream built this month works next month with a new campaign — same audience, same targeting, new budget and dates.
AI-Powered Assistance
Bedrock includes Pathfinder, an AI agent that can recommend inventory, answer questions about the platform, and help build campaigns. Pathfinder is particularly useful for newer users who are still learning the platform’s capabilities.
Who is Bedrock Platform for?
Bedrock serves two types of customers through different account types:
- Forge accounts — for experienced adtech teams with existing SSP relationships, data partnerships, and technical expertise. Full access to all platform features including stream curation, data onboarding, and advanced targeting.
- Foundry accounts — for agencies and brands newer to programmatic, looking for a simpler entry point. Pre-curated streams, pay-as-you-go pricing, and guided workflows.
See Forge vs Foundry Accounts for details.
Supported Inventory
| Format | Channels |
|---|---|
| Display | Web, In-App |
| Video | Web, In-App, CTV |
| Native | Web, In-App |
| Audio | Streaming, Podcast (coming soon) |
| DOOH | Digital Out-of-Home (coming soon) |
Where to start
If you’re new to Bedrock, start with:
- Bedrock Fundamentals — understand the three-step workflow
- Sources — learn how to add inventory
- Streams — learn how to curate audiences
- Campaigns — learn how to activate and run media
